Red Dot: Brand of the Year 2018

Hyundai Motor Company

In the Red Dot Award: Communication Design 2018, Hyundai Motor Company convinced the Red Dot Jury with multiple entries at the same time. Besides four Red Dots and three “Red Dot: Best of the Best” distinctions, it was awarded the honorary title “Red Dot: Brand of the Year”. It recognises the design quality and decisiveness in brand management.

Hyundai Motor Company, headquartered in Seoul, South Korea, with presence all over the world, has long-since understood that good design is necessary on all levels in order to be successful on the international market in the long-term. The company has won numerous accolades for its well-designed vehicles and was furthermore honoured with multiple prizes for its communication design. From the well-crafted corporate typeface, convincing sound concepts to innovative exhibition and retail designs, Hyundai knows how to engage with its customers in a creative manner.

Giovanni Perosino, Vice President Marketing Communication, believes that the interaction with customers also has to be dynamic and exciting. In this way, Audi succeeds in reinventing itself over and over with innovative cars and distinctive communication campaigns without losing its global uniform voice. Audi’s brand presence remains unmistakeable: anyone who sees the “four rings” connects them to quality and innovation.


“I believe that a creative solution based on understanding customers and delivering clear brand relevance is the most important. At the same time, it should be authentic and connect with the consumer.”

– Wonhong Cho, Chief Marketing Officer and Executive Vice President at Hyundai Motor Company