In 2005, the award recognised the need to identify and celebrate new design concept and innovation, the precursor of tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, the award created a unprecedented platform that accept entries from companies to design students.
Red Dot: Luminary is the highest achievement of the Red Dot Award: Design Concept. A leading light to follow, this concept is selected among the Red Dot: Best of the Best winners. The Red Dot: Luminary serves as an inspiration to aspire towards.
The Red Dot: Best of the Best is awarded for groundbreaking design and is the top prize in the Red Dot Award: Design Concept. This prize is reserved for the best works in a category.
The Red Dot is the award for high design quality. The international jury only awards this sought-after seal of quality to works that set themselves apart significantly from comparable works thanks to their excellent design.