Red Dot Award: Design Concept


“It’s always a risk to launch a new product and every design process is full of risks.” said Prof. Dr. Peter Zec, Founder and CEO of Red Dot, “That’s why designers and companies should check their ideas before they invest into these ideas. I think a design concept award is the best situation and the best background to evaluate the concept.”

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Red Dot Award: Design Concept 2021 will open for entries from January

2 January 2021 will begin a new round for the Red Dot Award: Design Concept. 

Design Associations & Design Centres

In support of Design Associations and Design Centres, entrants introduced through their design association and centres will be eligible for a discount off the fees to the design concept award.

Design Associations and Design Centres can support their members by contacting the award.


In 2005, the design award recognised the need to identify and celebrate new design concept and innovation, the precursor of today's design challenges and tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, this design competition created a unprecedented platform that accept entries from companies to design students.

Red Dot: Luminary award

The Red Dot: Luminary is the highest level of recognition accorded at the Red Dot Award: Design Concept. It is selected among the Red Dot: Best of the Best winners. The Red Dot: Luminary serves as an inspiration to aspire towards.

Red Dot Design Ranking for Design Concept

The Red Dot Design Ranking for design concept tracks and measures the success of an organisation in producing exciting new design concepts over a period of time. It is a reflection of real sustainable design innovation capability of an organisation. It gives these companies and institutions the recognition that they deserve and encouragement toward their continued investment in design.

The Awards

Red Dot: Luminary is the highest achievement of the Red Dot Award: Design Concept. A leading light to follow, this concept is selected among the Red Dot: Best of the Best winners. The Red Dot: Luminary serves as an inspiration to aspire towards.

The Red Dot: Best of the Best is awarded for groundbreaking design and is the top prize in the Red Dot Award: Design Concept. This prize is reserved for the best works in a category.

The Red Dot is the award for high design quality. The international jury only awards this sought-after seal of quality to works that set themselves apart significantly from comparable works thanks to their excellent design.

An Honourable Mention recognises particularly well-executed aspects of design work, and is awarded to works with excellent detail solutions.

Judging Criteria

What do the jury look out for in each design concept? The criteria may be used as a guideline.

Reasons to win

The Red Dot is a recognised international seal for excellence in design innovation. Winning a Red Dot is a highly effective way to  communicates to the world of your design and innovation leadership, enhancing mindshare and increasing your brand value.

Red Dot Design Museum Singapore

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Contact us

For questions and remarks of the Red Dot Award: Design Concept, please feel free to contact us at

An overview of all contact persons of the Red Dot Design Award can be found here.