Interview with Beijing Jiaotong University and Central Academy of Fine Arts
Beijing Jiaotong University and Central Academy of Fine Arts
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Beijing Jiaotong University and Central Academy of Fine Arts
Learning on a city scale
The School of Architecture and Art at Beijing Jiaotong University is notable for its unique Transportation + Design programme, which centres on eco-cities, the protection of historic monuments, and public transport-oriented urban development. By using laboratories in the United States and Europe, as well as the university-affiliated design institute, the school is able to relocate teaching to the project site. Bachelor students benefit from a one-to-one mentoring programme, while master’s students are supported by both a mentor from the university and a company.
About Beijing Jiaotong University and Central Academy of Fine Arts
Adhering to the school motto “Know and Act”, we advocate that “Those who know start to act, and those who act achieve knowledge”. We aim to cultivate future designers who are bold in thinking and action, and who are down to earth.
Yangmin Wang
Awarded projects 2025
202DC Park – Han Dynasty Style Aesthetics New Media Art Exhibition
The exhibition “202DC# Park” transposes the culture of the Han dynasty into a multimedia experiential space, using a dynamic pixel aesthetic to forge a bridge to the past that allows visitors to engage with history.
Visit project
Liao Liao Stationery
With its restrained, black-and-white visual identity, the branding for Liao Liao Stationery reflects the search for inner clarity. The logo, which consists of two L shapes that mirror each other and was inspired by the Chinese character LIAO, functions as a versatile communication frame that adapts flexibly to different products and formats. A uniform typography is combined with minimalist layouts and three clearly defined product lines to create a calm brand identity whose design promotes self-...
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Stolen Moments
With its clear, calm line drawings inspired by rising smoke and “floating thread” calligraphy, the visual appearance of the Stolen Moments incense stick brand conveys the concept of a brief respite from hectic everyday life. The Four Seasons range and its packaging are characterised by seasonal motifs and varying line thicknesses.
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Pet To Do
Pet To Do’s brand design is defined by its clean, emotionally appealing aesthetic. Minimalist line drawings of typical cat and dog scenes combined with dots and shapes dominate the appearance, while reduced lines, exaggerated silhouettes and colour-coded information create a visual hierarchy for better consumer orientation.
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Changbaishan Black Earth Botanical Art Season
The brand design of the Changbaishan Black Earth Botanical Art Season translates the distinctive landscape of the Changbai Mountains into a visual identity that uses natural shapes in its artistic imagery. The organic design, which integrates undulating rock reliefs, regional materials and motifs of local flora and fauna, extends across all media.
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West of the Central Axis
“West of the Central Axis” is the brand of Zhongshan Park in Beijing. With creative products and a distinctive signposting system, it conveys the park’s deep-rooted cultural heritage.
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Beihai Park 860th Anniversary – Wandering in the Beihai Spring
To mark the 860th anniversary of Beihai Park in Beijing, a fresh brand design was created. Inspired by the park’s central features, it gives the historic garden a vibrant, new look.
Visit project
China – Visual Identity Design for Shanghai Zhangyan Village
The brand design for Zhangyan Village bridges tradition and future: the undulating roofs, bridges and water symbolise the characteristics of the village, while the clean lines embody modern growth.
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Favorable Weather for Crops
“Favorable Weather for Crops” reinterprets the four heavenly kings of Shanhua Temple in Datong. Bright colours and traditional characters combine heritage with modernity.
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Buddha and Stone Memories – Joint Exhibition of Cultural Relics
The exhibition “Buddha and Stone Memories” showcases the stone-sculpture culture of the Wuta and Dahui temples. Colourful visual elements from both temples create a striking external effect.
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LOONG CITY: Datong Ancient City
The project illustrates 30 locations in the ancient city of Datong. The eye-catching packaging combines the dragons of the famous Nine Loong Wall with buildings in the city and the “LOOOOOOOOONG CITY” logo.
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Live Dream
The brand design for “Live Dream” stands for modernity and creative innovation. The variable logo, inspired by stage curtains, sets new trends in theatre culture.
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Beijing Qincheng Stilt-walking Spring Festival Activities
For the 2024 Spring Festival, the culture of stilt walking in Beijing was presented in a modern way: with intuitive visual forms that integrate cultural elements such as history, techniques and costumes.
Visit project
Interview with Beijing Jiaotong University and Central Academy of Fine Arts
Awarded projects since 2011
izoo – Beijing Zoo
Brand Design & Identity
Red Dot 2022
Signage and Wayfinding System of School of Architecture and Design of BJTU
Spatial Communication
Red Dot 2022
DESHENG Gifts
Brand Design & Identity
Red Dot 2023
5369 – Yak Products
Brand Design & Identity
Red Dot 2023
BEIJING ZOO 120th Anniversary
Brand Design & Identity
Red Dot 2023
SHADOW PUPPETRY UNDER LIGHTS
Brand Design & Identity
Red Dot 2023
FRUIT GO
Brand Design & Identity
Red Dot 2023
BJTU Post Office
Brand Design & Identity
Red Dot 2023
GRAND CANAL MEMORY
Brand Design & Identity
Red Dot 2023
GRAND CANAL GIFT
Brand Design & Identity
Red Dot 2023
WOHOO@BJTU
Brand Design & Identity
Red Dot 2023
ORDERLY WORLD: 2022 BJTU Architecture Graduation Design Exhibition
Brand Design & Identity
Red Dot 2023
GRAND CANAL MEMORIES 2024
Brand Design & Identity
Red Dot 2024
BOOM Music Festival
Brand Design & Identity
Red Dot 2024
HUHUDUN
Brand Design & Identity
Red Dot 2024
Reunion
Brand Design & Identity
Red Dot 2024
