INNOCEAN

Multisensory brand strategies that connect

A marketing and communications company that operates around the globe, INNOCEAN – whose name is a memorable portmanteau of innovation and ocean – employs more than 4,100 people worldwide. It uses creative thinking, cutting-edge technology and precise data analytics to produce brand strategies with a frequently surprising, unconventional approach. The multisensory connection thus established between consumers and the brand puts the agency’s motto into practice: be agile, be brave, be confident!

About INNOCEAN

Our company, INNOCEAN, draws its inspiration from the fusion of “ocean” and “innovation”. This name embodies our core mission – to pioneer the global communications sector through innovative creativity and strategic ingenuity.

Global CEO, William Lee

Facts and figures

4k

Employees as of 2025

64

Distinctions since 2011

2005

Year of foundation

Awarded in

Awarded projects 2025

Life-Saving Bathhouse

Communal bathing is widespread and extremely popular in South Korea. The country therefore has numerous public bathhouses. Like other industrialised nations, however, it also has an ageing population. It is thus hardly surprising that accidents in bathing facilities, some of them fatal, involve an increasing number of older people. The Life-Saving Bathhouse, developed by the INNOCEAN agency in collaboration with a team of architects and medics, addresses this issue. Initial research into the cau...

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Hyundai Heritage: Celebrating the 100 Million Vehicles Produced

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Interview with INNOCEAN

The INNOCEAN agency exploited the power of storytelling in a unique way by creating a dramatic thriller using footage filmed exclusively with seven on-car cameras. The technical limitations gave birth to an entirely fresh visual experience that set new benchmarks in experimental filmmaking. “Night Fishing” thus authentically…

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