Red Dot Award: Brands & Communication Design

Red Dot: Grand Prix and Red Dot: Junior Prize

Red Dot Celebration 2020 – Red Dot: Grand Prix and Red Dot: Junior Prize winners

All of the winners in the Red Dot Award: Brands & Communication Design 2020 won over the Red Dot Jury with their outstanding design performance. Their success is celebrated online on 23 October during the Red Dot Celebration, which is taking place in the form of a web special. While the winners of the distinctions “Red Dot”, “Red Dot: Best of the Best” and “Red Dot: Brand of the Year” have already been announced, the names of the recipients of the Red Dot: Grand Prix and the Red Dot: Junior Prize remained a secret until the celebration. One of the day’s many highlights is the announcement of those winners.

Red Dot: Grand Prix goes to seven pieces of work

The Red Dot: Grand Prix is awarded to the best piece of work in each category in the “Communication Design” section. This year, the jury awarded the highest distinction to a total of seven works that could not be more different. Whether analogue or digital, what they all have in common is their exceptional creativity and design quality. In the online area, the award went to the animated social media campaign “BMW Concept i4” by Aixsponza. It was published for the market launch of the electric car concept of the same name and comprises short animations played on a loop that visualise the vehicle’s manufacturing process in a playful way.

The 2019 online annual report from PUMA, created by 3st kommunikation, is just as dynamic in its approach. The report uses videos, small animations, diagrams and text to convey on the one hand the emotionality that goes hand in hand with the maker of sports items. On the other hand, it presents the dates and facts in a clear and concise manner.

The website “Human Rights Tattoo” also won a Red Dot: Grand Prix. The eponymous campaign literally got under people’s skin: Since 2012, the organisation has gradually been tattooing the 6,773 letters of the Universal Declaration of Human Rights onto the skin of volunteers. The participants are thus becoming part of a living artwork that constitutes an appeal for the importance of human rights. The website by Freshheads serves as the voice of the campaign, because it shares the motivation of the participants.   

The message behind the exhibition “Fading Stories – pass them on”, designed by Sunny at Sea for the Raoul Wallenberg Academy, is equally strong and significant. The exhibition portrays 23 Holocaust survivors and tells their stories using interviews and posters. The latter show quotes from the survivors that contain blacked-out text. The aim is to show how easily the truth can be fragmented. In order to read the whole story, visitors to the exhibition are invited to unlock the portraits using a QR code.

The special publication “Anaptár, Intersection of Art and Science”, designed by Anna Farkas Anagraphic for the Hungarian University of Fine Arts Doctoral School, also creates a connection between the past and the present. It explores the artistic and scientific links to the predecessors of the circular calendar as well as the historical presentation of the phases of the moon. The jury was particularly impressed by the illustrations and the creative visualisation of the information.

The corporate sound concept “Siemens Healthineers Brand Sound”, developed by why do birds, comes from a very different world. The sound logo, inspired by the word mark, a digital heartbeat and the company logo, makes it possible to experience the brand with all of one’s senses. In addition, a piece of music was composed that helps patients relax during CT scans.

Sound is likewise hugely important for the next award-winning piece of work. The entertainment app “FYEO”, made by COBE and the P7S1 Experience Design Team for ProSiebenSat.1 Digital, was developed by audio experts and offers multifaceted listening experiences – from podcasts to lectures and blockbusters. The app’s distinctive appearance and simple user interface are what makes it special.

Red Dot: Junior Prize goes to dyslexia project

The Red Dot: Junior Prize comes with a prize money of 10,000 euros and is awarded each year to the best piece of work by a newcomer. This year’s award was bestowed on a very special campaign by Ai Ling Ng and Zi Fong Yong, two students from the National University of Singapore. The project “The Dyslexperience” succeeds in making invisible suffering visible. It uses projection mapping to visualise the challenges that people with dyslexia have to overcome. The projection technique is used expertly to show readers blurred, three-dimensional or jumpy letters, for example, and to thus allow them to experience first-hand how it feels to suffer from this disorder.

Red Dot Celebration 2020

The web special published on the occasion of the Red Dot Celebration 2020 features informative videos and texts as well as high-quality images to provide detailed information about the laureates of the Red Dot Award: Brands & Communication Design and the Red Dot: Agency of the Year 2020, Interbrand, to all those interested. All of the award-winners are also invited to share news of their success on their social media channels on 23 October using the hashtag #reddotwinner.