SERVICEPLAN GERMANY

Building the Best Brands

Since its foundation in 1970 as a traditional advertising agency, the Serviceplan Group has united all communication disciplines under one roof: brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers, PR consultants and sales professionals – they all pull together here. In the House of Communication, the fully integrated agency model, the precise interaction between the large number of specialised agencies from Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data ensures holistic communication strategies: “What unites us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the minds of consumers – the best brands.” For Europe’s largest owner- and partner-managed agency group, innovative communication means finding new ways into the hearts of consumers – in terms of content, media and technology. This is practised every day at the House of Communication and is also reflected in the large number of national and international awards. Two extraordinary and socially highly relevant realisations once again underscore the claim to excellent communication.

Red Dot about SERVICEPLAN GERMANY

The message of this work is very clear, direct and motivating from the very start.

SERVICEPLAN GERMANY

Facts and figures

6k

Employees as of 2024

127

Distinctions in the Red Dot Award

1970

Year of foundation

Awarded in

Awarded projects 2024

855-HOW-TO-QUIT-(OPIOIDS)

The goal of this digital campaign is to motivate people with addiction issues to seek treatment. The hotline 855-HOW-TO-QUIT-(OPIOIDS) was created for this purpose. The helpline was introduced through out-of-home (OOH) advertising, social media and film channels with a nationwide integrated campaign.

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Space Trash Signs

A web-based observatory shows ten “constellations” of space debris to illustrate the different effects of space pollution with the aim of raising awareness for this problem. All objects consist of point clouds to represent the inevitable fragmentation of the debris.

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