SERVICEPLAN GERMANY

Interconnected communication, global impact

The independent, partner-operated Serviceplan Group was initially set up in 1970 as a traditional advertising agency. Early on, it developed the concept of the House of Communication – a fully integrated agency model that unites all disciplines relating to creativity and content, media and data, and experience and commerce under one roof. With its own sites in 23 locations as well as additional partnerships, the Serviceplan Group is active in a total of 34 countries under its brand names Serviceplan, Mediaplus and Plan.Net. It is thus one of the leading agency groups for innovative communications.

About Serviceplan Germany

What drives us is über-creativity. It crafts unique stories and innovations that build the best brands. It is a result of diverse disciplines, talents and cultures ideating with data, media and technology in real time.

Alex Schill, Global Chief Creative Officer, Serviceplan Group

Facts and figures

6k

Employees as of 2025

137

Distinctions since 2011

1970

Year of foundation

Awarded in

Awarded projects 2025

Munich Airport

The visual identity of Munich Airport has been modernised with great sensitivity. Established design elements were retained, but their expression has been refined for a future-oriented look. A high-quality colour palette and a clear typographic focus serve as additional cornerstones of the distinctive appearance.

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BarmeniaGothaer

The merger of two major health insurers, Barmenia and Gothaer, is clearly reflected in the new visual identity, underscoring the company’s commitment to being a humane, passionate and forward-oriented enterprise. Distinctive typography and a modern colour palette complement the dynamic logo.

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Interview with SERVICEPLAN GERMANY

Founded in 1970 as a classic advertising agency, the Serviceplan Group is Europe’s largest owner- and partner-managed agency group, uniting all communication disciplines under one roof. With its 360-degree campaign for Lufthansa, Serviceplan once again underlines its commitment to excellent and emotional communication. At the…

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